Strawberries and Cream | Ethiopia.

For many years we were taught that fresh is best for coffee. That's no longer the case, in fact it is the opposite. We're big advocates of letting coffee rest and age, much like we're used to doing with wine, but over a shorter span than your 2014 Pinot Noir. With espresso, after 2 weeks the coffee really starts to open up, and keeps going; we've drunk espresso 8 weeks off roast and it's tasted great. For filter, 6–8 weeks is when we see it come into a league of its own — honestly, we've equally been drinking it over 4 months off roast and tasting its best. This isn't to say you can't drink our coffee whenever — we love drinking a coffee through its ageing cycle to watch it open up.