SL.OW Blog

  1. Read more: Why Looks Matter.
    Why Looks Matter.

    Why Looks Matter.

    by Sam Dakin

    Wow, it’s been way too long to be honest. We’ve been working on so much behind the scenes that we honestly haven’t had a lot of opportunity to brea...
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  2. Read more: Pop Ups, Pink Panther and Ponsonby
    Pop Ups, Pink Panther and Ponsonby

    Pop Ups, Pink Panther and Ponsonby

    by Sam Dakin

    Whether it’s online, at a pop-up, or in your morning routine — we want to be a part of those moments that feel meaningful. We want you to walk away from any touchpoint with our brand thinking:

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  3. Read more: Our Public Journal. Volume 2.
    Our Public Journal. Volume 2.

    Our Public Journal. Volume 2.

    by Sam Dakin

    YESSSS. Pop-Up Season 2 is a go. This one’s going to be special. And we’re already planning our biggest ever one later this year. Keen? Subscribe, follow, and shop — so you don’t miss anything.

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  4. Read more: How I Fell into the Rabbit Hole (and Landed at SL.OW)
    How I Fell into the Rabbit Hole (and Landed at SL.OW)

    How I Fell into the Rabbit Hole (and Landed at SL.OW)

    by Jonte Wright

    Hey! I’m Jonte. Some of you may or may not know me yet, but I joined SL.OW at the start of this year as Director, alongside Sam (who, by now, needs...
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  5. Read more: Our Public Journal. Volume 1.
    Our Public Journal. Volume 1.

    Our Public Journal. Volume 1.

    by Sam Dakin

    Yeah… I woke up to a message from someone in Europe saying, “Hey, I can’t check out on your store.”
    I checked Europe — not working.
    USA — not working.
    NZ — also not working.

    Cue panic.

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  6. Read more: This One Small Thing Grew Our Sales by 220%
    This One Small Thing Grew Our Sales by 220%

    This One Small Thing Grew Our Sales by 220%

    by Sam Dakin

    Now, one small issue — I’m colourblind.
    (MAJOR issue when you’re picking colours for a brand lol.)

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